Within the past six years, I have tried almost every professional line of hair dye in my attempt to get the perfect shade of red. Despite my best efforts to give some brands the benefit of the doubt, nothing was ever vibrant enough, and if it was, it didn’t last me very long. A few months ago I stumbled upon a hair-dye line named Vivids by a company known as Pravana. It was instant love.
Pravana Vivids (top photo) provides outstanding pigmented colors in a variety of different shades like: silver, yellow, orange, pink, wild orchid, violet, green and blue. I personally use a combination of red and magenta. They are direct dyes which means that the color you see on the tube is the color that will show up on your hair, provided that it is pre-lightened. The dye is in a toothpaste-like tube. This makes it a bit harder to get every last drop out of it, so I normally cut the top off and squeeze it into a plastic bowl. Unlike other products that I have used, the smell of the dye is actually pleasant.
This product is fairly easy to apply and requires no peroxide developer to use. Due to the strength of the dye, expect hard to remove stains if you aren’t careful with handling. Before applying the dye, I recommend using Vaseline as a barrier around your hairline to avoid staining your skin. Make sure to also wear gloves to protect your hands. The instructions on the box say to leave the product in for 20-40 minutes and to process under heat for increased vibrancy. I normally extend this to 2-5 hours and use a shower cap to provide natural heat. Since there are no harsh chemicals in the dye, I feel safe having it set for much longer. This is done to ensure that the product is completely absorbed by the hair for longer lasting color. The photos (center and bottom) show that even after three weeks of applying the dye I still have a vibrant red color.
It is recommended to use a sulfate-free shampoo with cool water to extend dye vibrancy. I try to limit hair washes to keep the color from fading as long as possible. Dry shampoos are also very helpful on days you do not wash your hair. You should also try to avoid chlorinated pool or salt water and prolonged exposure to sunlight, as mentioned within the packaging.
This product is available through licensed professionals only. You may visit the Pravana website to located a salon near you that provides services using Pravana’s products. It is recommended to use this product with the help of a licensed professional if attempting to use outside of a salon setting.